Today, Affinita partner The Croc, Onalytica, and Turtl are announcing Podium, a global Immersive Virtual Events initiative, in partnership with ON24, the leading technology company helping businesses transform their marketing and customer engagement through data-rich digital experiences.
With high demand for enterprise organisations to pivot from physical events to digital, this offering enables enterprises with a readily available digital event solution that quickly delivers the scale, theatre, richness and excitement of physical events, online.
In virtual boardrooms globally, the same question has been echoing across video calls – “We have to pull our physical events this year – what are we going to do instead?” Switching to online events is the answer but the shift to digital isn’t as straightforward or as easy as it might seem. Now, it’s mission critical for brands to elevate their webinar experiences to match the engagement and impact of traditional sales and marketing conferences.
The Podium initiative pulls together best-in-class online event design, influencer marketing and media rich interactive content formats to create an immersive online event experience powered by the ON24 Platform.
The Podium initiative has an ambitious set of principles and goals:
- To create the next generation of immersive digital event experiences
- To replicate the theatre and excitement of physical events
- To design data driven digital experiences that feel more human
- To scale the engagement of in-person events to a much wider audience
This initiative is consistent with a growing trend for complimentary providers to work together to create agile, best-in-class solutions that address the fast-changing and unprecedented needs of business.
Tessa Barron, ON24 VP of Marketing, commented: “Our mission at ON24 is to help businesses transform their marketing into an experience their audience demands. And, we know that realising that vision takes more than technology. Through innovative service offerings like Podium, we hope to help companies successfully bridge the physical-to-digital event divide, now and in the future.”
The Croc’s Managing Director, Jason Talbot, adds: “In the blink of an eye the world changed. It’s forced many of us to confront digital experience gaps that exist across many organisations. By breaking down silos and collaborating we’ve created Podium – immersive event design with craft, theatre, connected data and digital scale as a viable alternative to physical events in 2020 and onwards.”
Tim Williams, CEO Onalytica: “Physical events create spikes of social media engagement, but brands have historically struggled to build and sustain dialogue and engagement pre- and post-event. Integrating internal and external influencers in the promotion of events drives an 8-week audience engagement cycle, improves the quality of events and creates inspiring content assets that can be used in the sales cycle throughout the year.”
Nick Mason, CEO Turtl: “I’m very excited for Turtl to be part of Podium. In the present climate, the ability to deliver amazing digital events is an absolute must and Podium will be leading the way with best-of-breed technologies for every step of the digital event experience.”
About The Croc
The Croc is a marketing agency with a mission is to make B2B marketing more human. We’re purpose-built to deliver B2B marketing transformation for leading CMOs tasked with change. Combining consulting, technology, and digital marketing, we help companies across the globe to shape their businesses around the needs of the customer. Based in London, and with agency affiliations in 16 countries, The Croc delivers contextual, personalised, omni-channel experiences so our clients can build relationships with the people that matter.
For more information, contact:
Matt Garisch, Head of Customer Engagement
0207 749 4410