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The golden standard. The amount that is just right. Lagom. There is no apt one-word translation in English, but in Swedish it’s the word above any other that defines the nation. It’s when there’s not too much, and not too little. It’s just right.
We understand the untranslatable, because we’re local everywhere.
Fasten your seatbelt, because we’re going to zip “Around the World in a Matter of Minutes” to chat with the leaders of Affinità agencies in Europe, North America and Asia. We truly hope you will take advantage of the practical local knowledge you’ll hear in this episode, from our colleagues in Lisbon, Shanghai, Seattle, Singapore, … Continued
Founded in March of 2017 – by 10 European agencies – Affinità is an alliance now spanning four continents.
After we blew out the candles at our Bi-Annual Meeting in Sweden last March, we interviewed 3 CEOS of Affinità agencies in New York, Amsterdam, and London.
For this year’s ILA Berlin – a leading aerospace trade show in Europe – Uhura was responsible for the social media communication. Together with the communication agency B2P, Uhura got the budget of the “Messe Berlin”. Uhura created strategy routes and the adaptions of relevant topics for social media content for ILA 2022 while B2P … Continued