In our ‘Rising Stars’ blog series we showcase young talent within the Affinità network. First up, meet Hannah Doyle, a senior account executive at London-based agency, The Crocodile.
Hannah has been at The Crocodile for seven months. When she’s not at the theatre or playing piano, (“Do I sound like a character from an Austen novel?”), she’s usually found frequenting the local pub with friends.
What’s the best thing about agency life?
It has to be the fast-paced nature of the job. There are always new things to learn, new people to meet and new challenges. Plus, if things are going well, there’s lots of prosecco!
What did you want to be when you were growing up?
A marine biologist, so I could hang around with dolphins all day. When I realised the job would involve a lot of science I gave up on the idea pretty quickly.
Tell us about a campaign or project you are proud to have worked on.
The LPI DevOps campaign was one of the first projects I worked on at The Croc. The aim of the campaign was to build awareness of LPI’s new DevOps Tools exam and encourage exam sign-ups. There were lots of different elements to the campaign: video assets, an exam guide, multivariate landing pages for A/B testing, blog posts and paid media. The Croc was involved at every stage and we had great results: over 100k visits to the landing page and nearly 2,000 exam guide downloads.
Connect with Hannah on LinkedIn.
Learn more about The Crocodile.